Understanding West African Market

Market knowledge: As a member of a group that has operated in Nigeria since 1951, we have acquired a profound knowledge of the Nigeria market covering wide areas: Pharmaceuticals, Healthcare and Fast Moving Consumer Goods. The Nigerian market poses some unique challenges that require good understanding and strong consumer insights to succeed. We have continuously built on our market knowledge to become one of the most recognised players in the Nigerian market.

Distribution: Our field force is made up of Pharmacists, Life Science Graduates and other professionals that offer complimentary services to guarantee excellent customer service. We operate from all the major towns and commercial centres in the country, this guarantees a country-wide coverage and makes our product available to the target market in a most efficient and effective manner.

Marketing: Our team of Medical Representatives focus on demand creation and building the brand equity through effective detailing and promotion among doctors, pharmacist and other members of the health community. For us, the role of marketing goes beyond prescription generation, we seek to pass and share information and knowledge in such a way that there is a relationship between the health professionals and our brands and a lasting trust with the end users.

Route to Market: We operate a matrix model in our route to market. This covers the use of registered wholesalers and distributors, registered retail pharmacies, and government institutions and agencies.

Relationship Management: Our many years of dealing with overseas partners have offered the opportunity to understand the best practices in managing strategic relationship. We not only pay attention to the key issues that drive success in the relationship, we believe in a win-win situation at all times and we work towards it in all we do.

Technical Services: As one of the foremost companies in the Nigerian Pharmaceutical sector, we have developed very cordial working relationship with the all the regulatory agencies that oversee the operations of the industry. Our factory is fully certified by National Agency for Food and Drug Administration and Control (NAFDAC) with a current Good Manufacturing Practice Certificate (GMP), we have over thirty four (34) products fully registered by NAFDAC and an operations unit dedicated to oversee Regulatory services.

Management: The management team is made up of well qualified and motivated professionals in Pharmacy, Healthcare and Management. The average years of experience in the management team is 10 years. SKG-Pharma Ltd is an equal opportunity employer. We create the right environment for people to express their talents and achieve their best performance.
To discuss how we can help you in this market or for further information please click here to contact us.

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Understanding the West African Market



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